Privacy Policy

Introduction

PCM Roofing, a division of PeakCM, LLC ("we," "our," or "us") is committed to transparency about how information is handled when you interact with our website and services.

Information Collection & Third-Party Services

When you submit a form on our website (such as requesting a free estimate), your information is collected and managed by our third-party marketing partners. Lead information may be shared with PCM Roofing through secure integrations to enable us to respond to your service requests.

All marketing communications, lead generation, and customer outreach are handled by our authorized marketing company on our behalf.

What Information May Be Collected

Through our third-party marketing partners, the following information may be collected when you contact us:

• Name
• Email address
• Phone number
• Property address
• Project details and service requests

How Information Is Used

Information collected through our marketing partners is used to:

• Respond to your inquiries and service requests
• Provide roofing estimates and schedule appointments
• Communicate with you about your project
• Send relevant marketing communications (with your consent)

Advertising & Tracking Technologies

We use advertising tools, including the Meta Pixel (formerly Facebook Pixel), to help us measure the effectiveness of our ads and to show relevant advertisements to people who have visited our website.

What the Meta Pixel Does

The Meta Pixel is a small piece of code placed on our website that collects data about your activity on our site, such as pages you visit and actions you take (e.g., submitting a contact form). This data is sent to Meta Platforms, Inc. and may be used to:

• Measure conversions from our Facebook and Instagram ads
• Show our ads to people who have previously visited our site (retargeting)
• Build audiences of people similar to our existing customers (lookalike audiences)
• Optimize ad delivery and improve campaign performance

Data Shared with Meta

When you visit our website or submit a form, certain information may be shared with Meta Platforms, Inc., including your IP address, browser type, pages visited, and — if you submit a form — hashed versions of contact details such as your email address or phone number. This data is processed in accordance with Meta's Privacy Policy.

Opting Out of Targeted Advertising

You can control how Meta uses your data for advertising purposes:

• Visit Meta Ad Preferences to manage your ad settings
• Use the Digital Advertising Alliance opt-out tool
• Adjust your browser settings to block or delete cookies

Please note that opting out of targeted ads does not mean you will stop seeing ads — it means the ads you see may be less relevant to you.

Cookies and Website Analytics

Our website uses cookies and analytics tools provided by third parties (including Meta and Google) to understand how visitors use our site and to support our advertising efforts. These tools may collect data such as pages visited, time on site, and referring URLs. You can control cookies through your browser settings, though disabling cookies may affect site functionality.

Your Rights

If you wish to access, correct, or delete any personal information that has been collected, or opt out of marketing communications, please contact us and we will coordinate with our marketing partners to fulfill your request.

Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of external sites and encourage you to review their privacy policies.

Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated "Last updated" date.

Contact Us

If you have questions about this Privacy Policy or how your information is handled, please contact us: